Information | Marketing (BBA)

Marketing Program Information

Bachelor of Business Administration

Marketers provide the link between businesses that have goods and services to sell and customers who want to purchase them. The marketing process involves a variety of activities including research, strategic planning, product development, sales management, and marketing communications. Students in this program participate in active learning and demonstrate an understanding of business principles using case studies, business simulations, computer technology, spreadsheets, written reports, problem analysis, professional presentations, ethical values, a global perspective, and human relations skills through individual and team activities in class and in business situations. This degree offers a solid background in the concepts of marketing and business. A marketing degree can lead to a career in such areas as marketing management, marketing research, personal selling and sales management, retail merchandising and management, and promotional strategy and management.

4 + 1 BBA/MBA
Bachelor/Master of Business Administration

The 4+1 program provides an exciting pathway for students to earn a BBA degree and an MBA degree in 5 years. Students in the Bachelor of Business Administration (BBA) program majoring in Accounting, Finance, Human Resource Management, Management, Marketing, or Supply Chain Management can apply to this program. Once accepted, students will complete up to 15 MBA credit hours in their junior and senior years to fulfill the Business Elective Requirements. The MBA credits will apply to both the MBA and BBA programs.

Students interested in the 4+1 program should contact their Academic Advisors as early as possible for more information and to ensure they follow the appropriate 4+1 program academic plan. Students must apply to the Center for Graduate Studies after completing 60 credits of their program and before/in the first semester of their junior year in order to be considered official acceptance into the 4+1 program. Students should contact the Enrollment Department to review acceptance criteria.

Program Information

Marketing (BBA) Program

Select an item below for more information.

Program Handbook

Not Applicable - No specialized program handbook for this program.

Program Mission & Outcomes

Intended Student Learning Outcomes – College of Business – IACBE Accredited Programs

Mission of College of Business:

The mission of the College of Business is to build a seamless bridge from education to a meaningful career through engaging and challenging learning experiences.

Intended Student Learning Outcomes of College of Business:

By the end of the program, students will:

Applying critical thinking skills for problem solving and decision making (aligned: MBA PO1, BBA PO1, AB PO1).
Engage in a collaborative environment to produce desired outcomes (aligned: MBA PO2, BBA PO2, AB PO2).
Deliver effective and professional oral and written communications using a variety of delivery venues (aligned: MBA PO3, BBA PO3, AB PO3).
Understand and apply the disciplinary knowledge, theories, and competencies associated to core business functions and selected program of study (aligned: MBA PO4, BBA PO4, BBA PO10, AB PO4).
Apply data analytical tools to business problem solving and decision making (aligned: MBA PO5, BBA PO5, AB PO5)
Assess, develop, and support strategic plans (aligned: MBA PO6, BBA PO6, AB PO6).
Recognize and apply legal, ethical, cultural, and economic standards of business within a global environment (aligned: MBA PO7, BBA PO7, AB PO7).
Utilize research in business problem solving (aligned: MBA PO8, BBA PO8, AB PO8).
Evaluate and apply leadership strategies in business environments (aligned: MBA PO9, BBA PO9).

Effective: March 2020

Broad-Based Operational Goals of College of Business

The College of Business will offer significant project based and active learning opportunities for students.
The College of Business will offer highly effective programs and delivery systems degree that prepare students to be career ready.
The College of Business will provide students opportunity to advance critical thinking skills and the use of technology.
The College of Business will attract and retain career oriented faculty who are experts in their field.

Intended Student Learning Outcomes of Bachelor of Business Administration Program

By the end of the program, students will...

Apply critical thinking skills to solve problems and make decisions.
Engage in a collaborative environment to produce desired outcomes.
Demonstrate proficiency in oral and written communication.
Apply concepts, theories, and practices in the principle functional areas and analyze the interrelationships between the functional areas of business.
Apply data analytical tools to business decision making.
Interpret a strategic plan and identify the tactical initiatives to support the plan.
Apply legal, ethical, cultural, and economic standards of business within a global environment.
Utilize research in business problem solving.
Evaluate leadership strategies and the implications of their use.
Apply relevant disciplinary knowledge and competencies appropriate to their program of study.

Effective: January 2020

Baker College Mission and Vision